I'm a visual communication designer who loves to explore the area of branding, illustration and data visualization. Art has been an integral aspect of my identity as long as I can recall. Driven by this profound connection to art, I embarked on design journey in 2014 with my bachelor's degree in architecture. I eventually pushed myself to explore ways to get closer to my love for creating visuals and this led to an amalgamation of both artist and a designer who strongly believes in imparting an experience through visually compelling scenarios by exploring innovative methods of doing.
In addition to design, I have a deep passion for dance and has been trained in various Indian classical dance forms from a very young age.
JOUNERY AS A COMMUNICATION DESIGNER
2014-2019
From being inclined towards art for a very long time I developed a niche for storytelling through comics paving the way to designing characters and understanding composition. Designed invites and brochures for events and during my leisure hours made a few pennies by working as a caricature artist by the beach :)
2020
Explored beyond my sketchbook to Illustrate a cover page for annual magazine lead by a women's association in Kuwait under the title 'Jwala'. Designed album covers, logos and wall murals.
2021
Worked with Violet Tech, a software development-based startup in creating their social media posts. Collaborated with 2 different authors in designing book covers and illustrating their storybook.
2022
Got an opportunity to work as student volunteer in the design team for NID's 42nd Convocation for which I worked in designing the banners and Young Designer's publication.
2023
As a design intern at Hindustan Unilever Limited, I worked with Lifebuoy's R&D Skin Cleansing department to create Knowledge Based Selling (KBS) assets on their newly launched Lifebuoy's bodywash range. I designed and created product demos for influencer marketing and static visuals for point of sale.
2024
Working as a visual designer at 3D Menu, an augmented reality restaurant menu card company helped me leverage my potential as a designer in a B2B system. This gave me an opportunity to work with developing the brand identity, business collaterals and working directly with the sales, operational and digital marketing team.